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RORbits

Comprehensive Digital Marketing Services

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Client Overview

RORBits is a seasoned player in the software development industry, specializing in Ruby on Rails (RoR) web application development. With a team of skilled developers, they have successfully delivered cutting-edge solutions to a diverse clientele. Despite their technical prowess, RORBits identified a need to strengthen their online presence to attract a wider audience and establish themselves as industry leaders.

Objectives

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Enhance online visibility.
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Generate leads.
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Build brand awareness.
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Drive traffic to the website and increase sales revenue.

Efforts and Strategies Applied to Success Digital Marketing Journey

Website Revamp

  • Responsive Design: RORBits revamped their website with a responsive design to ensure an optimal user experience across devices.
  • Content Optimization: Engaging, SEO-friendly content was created to showcase RORBits' expertise and highlight their successful projects.
  • Case Studies: In-depth case studies were developed to provide potential clients with a detailed understanding of the company's capabilities and successful implementations.

Search Engine Optimization (SEO)

  • Keyword Research: Extensive keyword research was conducted to identify relevant terms in the Ruby on Rails development domain such as “Ruby on Rails Development Company,” “Hire Ruby on Rails Developers,” and so on.
  • On-Page Optimization: Website content was optimized with strategic placement of keywords, meta tags, and image alt attributes.
  • Backlink Building: A robust backlink strategy was implemented to improve the website's authority and boost search engine rankings.

Social Media Engagement

  • Content Calendar: A comprehensive content calendar was devised to maintain a consistent and engaging presence on social media platforms.
  • Visual Content: The inclusion of visually appealing content, such as infographics and project snapshots, increased audience engagement.
  • Community Building: Actively participating in relevant online communities and forums established RORBits as a thought leader in the Ruby on Rails space.

Outcomes

Increased Website Traffic

  • Within the first six months, RORBits witnessed a 55% increase in organic traffic to their website.

  • The revamped website contributed significantly to a lower bounce rate, indicating improved user engagement.

Enhanced Search Engine Rankings

  • RORBits achieved top rankings for key industry-specific keywords, solidifying their position as a go-to Ruby on Rails development company.

Social Media Impact

  • Social media engagement saw a threefold increase, with a growing community of followers across platforms

  • RORBits’ thought leadership in the Ruby on Rails space was acknowledged through shares, comments, and interactions.

"Exceptional service from Jigar and the RankArise team! Their strategic approach, creative content, and focus on measurable results effectively boosted our online presence. Highly recommended!"

Mitul Patel
Founder & CEO, RORBits

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