Zero-Click Doesn’t Mean Zero-ROI: Capturing Demand in Answer-First SERPs.
Zero-click doesn’t mean zero-ROI brands can still capture demand, win visibility, and drive measurable revenue by optimizing for answer-first SERPs and building systems that convert impressions into pipeline across channels. This playbook shows how to engineer outcomes from featured snippets, AI Overviews, map packs, and PAAs while aligning analytics and messaging to attribute value beyond […]