Meta Ads Management Services
Drive Business Growth with Expert Meta Ads Management by Rankarise
At Rankarise, our Meta Ads Management services are designed to maximize your advertising impact on Facebook, Instagram, and other Meta platforms. Leveraging data-driven strategies and continuous optimization, we help your brand reach the right audience, increase engagement, and convert clicks into customers. Our mature approach integrates creativity with analytics to deliver measurable results and maximize your advertising budget efficiency.
Our Meta Ads Service Offerings
Comprehensive campaign strategy based on audience insights and brand goals
Custom ad creative development including images and videos
Precise audience targeting using Meta’s advanced demographic, interest, and behavior filters
A/B testing and multivariate experiments to optimize ad performance
Full-funnel campaign management, from awareness to conversion
Performance tracking with transparent reporting & actionable insights
Continuous bid and budget optimization for ROI maximization
Expert remarketing campaigns to nurture leads and improve lifetime value
Why Choose Meta Ads Over Google PPC?
| Feature | Meta Ads | Google PPC |
| Audience Targeting | Highly granular with demographics, interests, behaviors | Primarily keyword-based targeting |
| Visual Format | Rich media options: images, videos, carousels | Mostly text ads, limited rich media |
| Engagement & Social Proof | Allows direct interaction (likes, comments) for social credibility | No social engagement features |
| Cost Efficiency | Generally lower CPC and flexible budgets | Usually higher CPC for competitive keywords |
| Brand Awareness | Strong for visual storytelling and brand building | Best for high intent search traffic |
| Platform Reach | Facebook, Instagram, Messenger, Audience Network | Google Search, Display Network |
Meta Ads Pricing Method
Meta Ads operate primarily on an auction-based pricing model, where you set daily or lifetime budgets and bids. The platform charges based on:
Cost Per Click (CPC): You pay when someone clicks your ad
Cost Per Mille (CPM): You pay per 1,000 ad impressions
Cost Per Action (CPA): You pay when a specific action (like a purchase or lead) is completed
At Rankarise, we optimize bids and budgets continuously to ensure maximum campaign efficiency within your spend limits.
Meta Image & Video Ad Specifications
Image Ads:
Recommended dimensions: 1200 x 628 pixels
Aspect ratio: 1.91:1
File types: JPG or PNG
Text limit: Text should cover no more than 20% of the image for better reach
Video Ads:
Recommended resolution: At least 1080 x 1080 pixels (square) or 1920 x 1080 pixels (landscape)
Aspect ratios supported: 1:1, 4:5, 16:9
Video length: 1 to 60 seconds (ideal length is 15 seconds or less for engagement)
File types: MP4, MOV or GIF
Max file size: 4 GB
Benefits of Meta Ads
Frequently Asked Questions (FAQs)
Budget depends on your goals, industry, and audience size. We recommend starting with a minimum of $500/month and scaling as we optimize for performance.
You may see initial engagement within days, but optimal conversion results typically take 2-4 weeks as the algorithm learns your audience.
Yes, we can create Custom Audiences to retarget previous website visitors, app users, or email subscribers.
Both are effective; video ads usually deliver higher engagement, while image ads are great for quick, clear messages.
Absolutely, you receive regular reports with key metrics and insights to track campaign success and ROI.
Yes, our strategies often integrate Meta Ads with SEO, Google Ads, email, and content marketing for a holistic approach.
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